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Brand Saga: Asian Paints- Promising long lasting beautiful homes since 1942
The company has come a long way since its small beginnings in It was set up as a partnership firm by four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since Today, it is double the size of any other paint company in India.
Other products include trucare 2x primer putty mix, trucare super putty and acrylic wall putty. Asian Paints also provides protective coatings like epoxy coatings, heat resistant paints, powder coatings for industries manufacturing refrigerators. The products in the marketing mix of Asian Paints provides complete painting solutions ranging from paint products to accessories and tools for painting. Its premium product Royale Play is known to provide special effects and textures for the perfect look. Asian Paints products are priced higher than its competitors due to the quality and standards maintained by the company.